That Everywhere Feeling™
Building the infrastructure for intentional Wellstate™
THE OBSERVATION
People rarely leave an environment
to find what they need.
They act when the need appears.
The need for calm.
The need for focus.
The need for energy.
The need to feel restored.
GLÔBEL places intentional Wellstate™ inside those moments—turning
real-time human need into experience, commerce and insight.
We don’t create demand.
We place ourselves inside it.
THE GLÔBEL NODE
One intelligent touchpoint.
A freestanding, self-service Node designed for premium, high-dwell environments.
Through a single architectural interface, people can identify their desired Wellstate™
discover curated products and rituals, and act on what they need in the moment.
LOW FOOTPRINT
PLUG-AND-PLAY DEPLOYMENT
CURATED PRODUCT ARCHITECTURE
REPEATABLE OPERATING MODEL
Every interaction improves the next one.
BUILT INTO THE ENVIRONMENT
Designed to complement the experience of a place—not interrupt it.
For partners, the Node introduces a new layer of guest value without requiring additional staffing, permanent construction or extensive operational complexity
NEW AMENITY VALUE
INCREMENTAL REVENUE
GUEST DIFFERENTIATION
REAL-TIME DEMAND INSIGHT
A REPEATABLE PLATFORM FOR FUTURE LOCATIONS.
WHERE GLÔBEL LIVES
Placed inside the moments where state matters most.
LUXURY HOSPITALITY
PERFORMANCE CLUBS
FITNESS + RECOVERY
MEMBERS CLUBS + WORKPLACE
LUXURY HOSPITALITY
SELECT ACTIVATIONS
Temporary deployments across defining moments in sport, culture, performance events.
THE RITUAL CURATED
Products, sensory tools and rituals selected for
state you want to move forward to
Every experience brings together GLÔBEL essentials, curated discoveries and simple sensory support—designed
to work in the moment and continue beyond it.
How do you want to feel right now?
A simple moment of intention guides each experience. Choose the state you want to move toward, then discover products, rituals, and sensory support curated to that moment.
CHOOSE YOUR WELLSTATE ™
GLÔBEL rituals and curated partner boosts meet the moment with purposeful support..
YOUR STATE. YOUR RITUAL.
WHEREVER YOU ARE.
THREE WAYS INTO THE RITUAL
The essential introduction.
Seven refillable products with a distinctive carry bag.
STARTER RITUAL COLLECTION
DISCOVER YOUR PATHWAY
BEGIN WITH WHAT YOU NEED IN THE MOMENT. RETURN TO WHAT HELPS YOU FEEL MORE LIKE YOURSELF.
FROM A FIRST DISCOVERY TO A COMPLETE PERSONAL RITUAL
GLÔBEL MOVES WITH YOU BEYOND THE NODE.
EVERYTHING YOU NEED FOR A COMPLETE RITUAL: SEVEN REFILLABLES, A COLLECTION BAG, SLEEP MASK, SENSORY MUSIC CARD, OBJECT AND MEMBERSHIP CARE, TO CARRY YOU MOVING FORWARD
COMPLETE RITUAL COLLECTION
Curated for the moment.
Focused discoveries supporting Calm, Focus,
Energize and Hydrate+
BOOST BOXES
CONNECTED MEMBERSHIP
One private connection brings together your preferences, purchases and evolving Wellstate™ creating a more relevant GLÔBEL experience whenever your return.
01
CONNECT
Scan once to activate your membership and securely connect your purchased and preferences.
02
PERSONALIZE
A brief WellState™ check in helps you shape your products, sensory experiences and future recommendations.
03
RETURN
Access your ritual, replenish essentials and carry your preferences across participating GLÔBEL locations.
One connection. A ritual that evolves with you.
THE GLÔBEL NODE
Intentional Wellstate™
Embedded wherever life happens.
A self-service toughpoint that turns real-time intent into curated products,
sensory support and a connected experience—embedded
within the places people already move through.
01
LOW FOOTPRINT
Architectural presence without permanent construction
02
PLUG & PLAY
Designed for efficient installation + activation
03
CONNECTED
Every interaction supports continuity, replenishment and increasingly relevant curation
Embedded within the places people already choose to be—luxury hotels, performance + fitness clubs, members spaces, workplaces, premium retail, and lifestyle events.
Designed for everyday movement—and the moments that bring people together.
Built to scale across environments.
How it Works
Choose how you want to feel.
A simple, intuitive experience translates a real-time need into curated support without searching, scrolling or
=overthinking.
01
CHOOSE YOUR WELLSTATE™
Calm Focus, Energize or Hydrate+
02
DISCOVER YOUR CURATION
Products and rituals matched to the moment
03
COMPLETE YOUR EXPERIENCE
Select, Pay and collect directly from the Node
04
CONTINUE ANYWHERE
Connect membership across GLÔBEL locations
From intention to Wellstate™—in moments.
Every Interaction makes the environment more responsive
GLÔBEL learns from real-time intent—
helping each experience become more relevant, personal and responsive over time.
INTELLIGENCE
01 — STATE SELECTION
What people want to feel-in the moment.
02— PRODUCT DEMAND
What people choose by location, time and environment.
03— REPEAT BEHAVIOR
What brings people back and how often.
04— RELEVANCE
How curation adapts to context and real demand.
05— SERVICE INTELLIGENCE
Inventory and replenishment informed by real-time demand.
06— CONNECTED EXPERIENCE
A more consistent, personalized GLÔBEL experience across locations
A more responsive experience. A more intelligent environment.
Built from decades of seeing what
environments can make possible.
Built from decades of understanding how places shape how we feel. Across cultures + environments, one human need
remains constant, the desire to feel better everywhere life takes us.
For more than three decades, our work has explored the relationship between people, place and feeling, across luxury,
beauty, hospitality, consumer behavior and experience design.
GLÔBEL is the next expression of that work: connected infrastructure designed to help people fee more like themselves,
wherever they are.
CATHRYN LECOLLEY
FOUNDER + CHIEF CREATIVE OFFICER
Brand Vision, product architecture, system
behavior and experience design.
HALLEY COLE MARTIN
FOUNDER + CHIEF EXPERIENCE OFFICER
Hospitality partnerships, community, culture, collaborations, experience activation.
More like yourself wherever you are.